The face on the tin.
Nicholas "Dubs" Watford built the wax he couldn't find — and he still pours it by hand.
"Nothing on the shelf could hold my style."
How It Started
In 2009, Dubs started competing in facial hair competitions. The mustache waxes on the market didn't have the hold or the flexibility the styles demanded, so he stopped buying and started experimenting.
Two years of trial and error later, he poured the first batch of DUBS Stache Wax and Stache Cream — the first wax made specifically for competition styling. Friends at the events asked for tins. Then strangers did.
By 2012, demand was big enough that he went full-time.
From the competition stage to your bathroom shelf.
Starts competing in facial hair competitions.
Releases DUBS Stache Wax and Stache Cream.
Sales take off. Dubs goes full-time.
Founds the OC Beard & Moustache Competition at South Coast Plaza.
Fifth annual edition at Towne Park Brewery, Anaheim.
The pandemic hits the facial hair scene and many brands in the space quit. Dubs stays.
Expands into Amazon and earns hundreds of positive reviews.
Orange County's own beard & moustache competition.
Dubs didn't just enter competitions — he built one. For five years, the OC Beard & Moustache Competition brought hundreds of facial hair fanatics together for prizes, cash, bragging rights and Movember.
- 2013 West Elm, South Coast Plaza — the first one
- 2014 Old World Village, Huntington Beach — nearly 100 contestants, eight categories
- 2017 Towne Park Brewery, Anaheim — benefiting the Movember Foundation
The face stays the same.
Every tin is still made by Dubs — same formulas, same natural ingredients, no warming required. Competition-grade hold that goes on smooth and stays all day.
Trusted by 1000's of happy customers.
Dubs stache cream is the only product I use for a great hold on my stache! I've won 2 online contests using it, and will be entering some live events soon!
Dubs cream is the best stash product I've used, out of about 14 different waxes. It applies easy, and dries firm yet flexible. It holds up well in the Florida heat too — most other firm waxes melt in the heat and humidity.
I've used Dubs Mustache cream almost from the beginning, when I was looking for something with just the right everything to hold it all together.
Dubs was here, and stays here. Whether sharp or natural, I have other products, but none work like Dubs!
Shop the wax Dubs built for competition.
Style it once, it stays all day.